How To Find Airline Brands That Use User-Generated Content?

Introduction to Finding Airline Brands That Use UGC

With a significant rise in UGC, brands have realized its untapped potential in terms of authenticity and engagement. This is why it’s becoming more necessary for brands to integrate UGC into their marketing strategies.

But the question is, how?

In this article, we will explore the ways to find brands that use UGC. We will look through the virtual trove of social media to identify UGC. We’ll see how brands showcase UGC directly on their websites and blogs, and apply our newly learned tips for finding brands.

We will also explore methods to find companies that are looking for UGC creators, and discover how to connect with influencers for generating UGC. Exciting, right?

And that’s not all!

We’ll also learn about how the airline industry leverages UGC. So, without any further ado, let’s explore the world of user-generated content.

How to Find Brands That Use UGC

What is UGC?

User-generated content (UGC) refers to any content—text, videos, images, reviews, etc.—created by users or customers, rather than brands themselves. Brands leverage UGC for authenticity and engagement.

Using Hashtags and Social Media Searches

Social media is a treasure trove for finding UGC.

• Search hashtags like #usergeneratedcontent or #ugc on Instagram and TikTok.
• Brands often encourage customers to use branded hashtags. Look for hashtags like #[BrandName]Community or #[BrandName]Experience.
• Follow industry-specific hashtags to see how brands in your niche are using UGC.

Explore Brand Websites and Blogs

Many brands highlight UGC directly on their websites.

• Check the “Community” or “Gallery” sections for showcased user content.
• Look at product pages and see if they feature customer reviews or photos.
• Read brand blogs. Many posts highlight how they incorporate UGC into their marketing.

Utilize UGC-Specific Platforms

There are platforms built specifically for managing and showcasing UGC.

Platform	Description
Yotpo	An eCommerce marketing platform featuring customer reviews, photos, and more.
Stackla	A content marketing platform that specializes in UGC aggregation and display.

Check Out Case Studies and Industry Reports

Industry reports and case studies often highlight successful UGC campaigns.

• Search for UGC case studies on marketing blogs and [business websites](https://www.adweek.com).
• Check out annual reports from UGC platforms like Yotpo and Stackla for brand case studies.
• Browse marketing industry publications, which frequently cover trends and success stories in UGC.

Google Search Tips

Google can also be a useful tool to find brands utilizing UGC.

• Use search queries like “brands using user-generated content” or “UGC campaigns [industry]”.
• Look for recent articles and news to find trending UGC campaigns.
• Use Google’s “Images” search to see real-life examples of UGC content.

Identifying Airline Brands that Utilize UGC

UGC in the Airline Industry

Airline brands have a unique niche in the world of UGC. With customers all over the world, they’re often at the heart of international trends, making the industry ideal for leveraging UGC. Users share photos from their travels, videos of their in-flight experiences, and reviews about their flights on social platforms, all of which can give you insights into how airlines are implementing UGC in their content strategy.

Follow Popular Airline Brands on Social Media

Following prominent airline brands on social media platforms like Instagram, Twitter, and Facebook can provide insights on how they utilize UGC in their marketing strategies. Major players like Emirates, Southwest Airlines, and Delta Airlines often showcase user-generated content on their accounts.

• Instagram profiles of airlines often include UGC in their photo grids, stories, and reels.
• Monitor how airlines retweet or repost passenger content on Twitter.
• Observe how airlines share UGC on Facebook’s timelines, groups, and stories.

Subscribe to Newsletters from Airline Brands

Subscribing to newsletters from airline brands can provide firsthand information on how different airlines are using UGC. While newsletters primarily offer deals and announcements, they may also feature UGC such as travel stories, photos, and video reviews shared by passengers.

• Register for newsletters of popular airlines and observe how UGC is incorporated.
• Check for customer testimonials and stories woven into the narrative of the newsletters.
• Look for links to blogs, social media posts, and multimedia content that originate from passengers’ experiences.

Airline Blogs and Customer Success Stories

Blogs and customer success stories hosted by airline brands often showcase detailed experiences of customers using their services.

• Monitor the official blogs of airlines for passenger experiences, photographs, and travelogues.
• Keep an eye out for customer success stories which often layer user-generated text, images, and videos.
• Search specifically for posts that showcase “real-life experiences” of passengers as it is a common UGC tactic.

UGC-focused Airline Platforms and Partnerships

Certain airlines have dedicated platforms or partnerships focused on UGC.

Airline	UGC Initiative
Qantas	Qantas Travel Insider – a platform showcasing customer travel stories and tips
Air New Zealand	Partnership with GoPro for “Summer Wonderland” campaign featuring customer-generated travel videos

UGC Awards and Contests in the Airline Industry

UGC contests and awards are an effective way for airlines to generate and celebrate user-generated content. Airlines such as easyJet and American Airlines have previously organized UGC contests, encouraging customers to share their travel stories and pictures.

• Search for “UGC contests [Airline Name]” or “UGC awards [Airline Name]” for specific campaigns.
• Check for hashtags created by airlines for UGC contests on social media.
• Visit the ‘Contests’ or ‘Promotions’ section on airline websites for any UGC-based initiatives.

For further insight into how airlines leverage UGC, a visit to high-traffic marketing and advertising websites such as AdAge can provide articles on past UGC campaigns and marketing strategies from major airline brands.

More Ways to Find Companies Looking for UGC Creators

Research Brands That Align With Your Content

Finding companies looking for UGC creators involves targeting brands that align with your style and content type. This ensures your content feels natural and authentic to the brand’s audience.

• Identify your niche—whether it’s fashion, travel, tech, or another area—and make a list of brands within that space.
• Review brand social media accounts to see if they actively encourage and share UGC.
• Check if brands run campaigns that rely heavily on user-generated content, highlighting customer experiences and testimonials.

Join UGC Creator Communities

Communities and forums dedicated to content creation can be valuable resources for finding brands actively seeking UGC creators.

• Join groups on Facebook and LinkedIn that focus on UGC, influencer marketing, and content creation.
• Participate in discussions and share your work to increase visibility among like-minded creators and potentially interested brands.
• Look out for job postings and collaboration requests within these groups.

Utilize UGC Marketplace Platforms

Several online platforms connect brands with UGC creators, streamlining the process of finding and collaborating on campaigns.

Platform	Description
Tribe	A marketplace where brands post briefs and creators submit content ideas to brands.
Influencity	An influencer marketing platform that helps brands find and manage UGC creators.
Fohr	Connects influencers and UGC creators with brands that match their style and audience.

Network with Influencer Marketing Agencies

Influencer marketing agencies frequently work with brands looking for UGC as part of their campaigns.

• Search for reputable influencer marketing agencies and explore their client list to see if they work with brands in your niche.
• Contact these agencies, showcasing your portfolio and expressing interest in UGC opportunities.
• Agencies like Influence.co can offer direct opportunities to work on UGC campaigns.

Monitor Job Boards and Freelance Websites

Job boards and freelance websites often feature listings for UGC creators.

• Regularly check niche job boards for social media, content creation, and digital marketing roles specifically mentioning UGC.
• Freelance websites like Upwork, Fiverr, and Freelancer can have temporary or project-based opportunities for UGC.
• Set up job alerts using keywords like “UGC creator,” “user-generated content,” and “social media content creator” to stay updated on new listings.

Attend Industry Conferences and Webinars

Industry events offer a prime opportunity to connect with brands and marketers who may be looking for UGC creators.

• Attend conferences, trade shows, and webinars related to digital marketing and social media.
• Participate in networking sessions, workshops, and round-table discussions to engage with potential clients.
• Follow up with new contacts post-event to discuss potential UGC collaboration opportunities.

Leverage Your Existing Network

Sometimes the most effective way to find UGC opportunities is within your existing network.

• Inform your current contacts and followers on social media that you are offering UGC services.
• Request introductions to marketing and social media managers within brands you admire.
• Referral from satisfied clients can also lead to new UGC opportunities.

Wrapping Up

The use of User-Generated Content (UGC) in online platforms has become a staple of modern marketing.

Various brands have harnessed the power of UGC for authenticity and engagement, with significant success. Social media, with its treasure trove of hashtags and trending topics, is the go-to place for discovering brands utilizing UGC.

Websites, dedicated platforms, industry case studies, and even Google searches provide avenues for identifying successful UGC campaigns.

The airline industry, for instance, has embraced UGC in multiple ways. From showcasing passenger stories on social media to holding UGC contests, airlines are creatively integrating user-driven content into their marketing campaigns. Meanwhile, brands across different sectors are actively seeking UGC creators, turning to platforms, communities, job boards, and even existing networks to find potential creators.

Lastly, to make use of UGC effectively, brands are identifying potential influencers who can generate relevant content. This process includes utilizing social media tools, joining communities, and contacting influencers directly. All added up, the use of UGC has opened up a new era of dynamic, user-driven marketing campaigns.

Frequently Asked Questions – FAQs